Deep Story is an innovative design thinking and narrative development process developed by BRC Imagination Arts for storytellers working in the narrative placemaking, destination building, and themed entertainment industries.
Deep Story is a creative approach to storytelling and design thinking that puts the needs, experiences, and desires of people at the forefront of the design and development process, ensuring that every story is deeply connected to the human experience. This approach goes beyond media and mere content creation, focusing on crafting immersive, emotionally resonant experiences that connect with the audience on a personal level. By prioritizing the authentic and meaningful connections between a brand's story and its audience, Deep Story fosters a deeper understanding of the values and emotions that drive consumer behavior.
Through this process, brand storytellers are empowered to build thoughtful bridges between brands and their consumers, leading to increased brand awareness, affinity, conversion, and long-term loyalty. Deep Story encourages creators to consider every touchpoint, every narrative beat, as an opportunity to strengthen the relationship between a brand and its audience. The result is a more intentional and considerate storytelling process that not only captivates but also fosters a lasting emotional bond, ultimately driving sustained engagement and brand loyalty.
Educational and entertainment services, namely, workshops, seminars, and training sessions, are also a part of the Deep Story platform. To this end, we also provide training materials, publications and non-downloadable online content and experiences all designed to inspire new thinking from our clients and evoke emotional responses from guests.