DEEP STORY™
Creating Transformational Visitor Experiences
That Make a Difference in People’s Lives
by Bob Rogers
BRC Imagination Arts
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It is no longer enough to simply present, communicate, inform, or entertain. What were once ordinary visitor attractions can now become high-impact, transformational experiences—fusing scholarship, showmanship, and salesmanship with economic sustainability and a touch of genuine magic.
For over half a century, Bob Rogers and BRC Imagination Arts have been quietly pioneering a revolutionary new generation of story-driven, transformational visitor experiences—across Brand Homes, Museums, World’s Fair Pavilions, Presidential Libraries, and Cultural Attractions worldwide. Their mission goes beyond engagement; it’s about true transformation—inspiring positive, measurable, and lasting changes in human behavior. Their work doesn’t just tell stories; it helps change the world.
Industry leaders call this “The BRC Difference.”
Now, for the first time, its creative secrets are being revealed.
Deep Story™ is a groundbreaking guide in which Bob shares the essential techniques, strategies, and creative magic behind BRC’s proven process—how to design experiences of wonder, meaning, and transformation that move audiences at the deepest level.
In Deep Story™, you’ll discover:
• The Four Keys of Deep Story – connecting the heart of your audience with the heart of your brand or subject.
• How to craft powerful Objective and Theme Statements that faithfully guide your story and deliver measurable results.
• Twelve Bonus Keys for creating transformational stories that endure.
If your goal is to create experiences that go beyond momentary entertainment—experiences that truly make a measurable difference in people’s lives—then Deep Story™ is your guide.
Click below to begin your journey.
—click HERE
Bob Rogers and BRC Imagination Arts
Bob Rogers is an internationally recognized thought leader in the field of transformational visitor attractions. He is the Founder and CEO of BRC Imagination Arts, a legendary experience design and production company celebrated for creating award-winning attractions filled with both magic and heart for many of the world’s most iconic brands, institutions, attractions and world expo pavilions. Under his leadership, BRC has earned more than 500 international awards for creative excellence.
Bob’s contributions to the industry have been honored with induction into the IAAPA Theme Park Hall of Fame and the Themed Entertainment Association’s Lifetime Achievement Award. He has served on the Board of Governors of the Academy of Motion Picture Arts and Sciences (the Oscars) as well as the Board of Directors of the International Association of Amusement Parks and Attractions.
A two-time Oscar nominee, an Emmy nominee, and recipient of the NASA Public Service Medal, Bob’s remarkable career began where magic first met imagination—working as a young magician in the Magic Shop in the original Disneyland.
CONTACT:
Bob Rogers
Founder & Chairman, BRC Imagination Arts
